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Outstanding Performance by Vitro Glass Containers in The Mexican Packaging Association Annual Contest
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The Mexican Packaging Association (AMEE) awarded 36 of Vitro glass containers the “2004 Stellar Container” Annual Contest award. “For Vitro, every container is an opportunity and a challenge that transforms into a fullfilled promise when it becomes our customer’s winning product”, said Alfonso Gómez Palacio, Vitro’s Containers President.
The key objective of the AMEE’s annual contest is to recognize creativity, innovation, variety of materials used, environmental efforts, as well as cost in all of the participating containers. “At Vitro we have the necessary tools to provide winning proposals to our customers, supported by our market intelligence, marketing and sales, as well as manufacturing and Vitro Global Design areas, whose role has been key in the merchandizing strategy of design and materials development for sales points”, added Gómez Palacio.“ In addition, Vitro’s
manufacturing facilities rely on quality and efficiency to offer our customers functional containers that will satisfy each and every one of the required quality control check-points. “Vitro’s winning containers met all the contest basic requirements, such as content conservation and protection, attractive design for sales purposes, manufacturing quality, as well as economic material and recyclable, among others, that the jury evaluates before communicating their decision”, said Hugo Lara, Vitro’s Containers Commercial Director. Our technology division is concerned about maintaining and integrating global industry’s new developments and trends, which include continuously development of lighter containers each year to maintain our competitive levels. The Mexican industry manufactures 9 billion glass bottles every year, and Vitro’s Containers business unit has developed a unique ability to accurately satisfy its customers needs, which allows the Company to actively participate in several high demanding niches, specially in markets that show growing potential, such as beverages, beer, wines and liquors, cosmetics and fragrances, among other, assured Lara. For that reason, Vitro is leading the industry in several fundamental elements, such as innovation and state-of-the-art technology development to manufacture added value containers, by caring about the environment and being socially responsible. To Roberto Romero, Vitro’s Containers Marketing Manager, today’s consumers recognize and accept that glass containers are the best choice to preserve the food product’s attributes and quality, while they allow flavors to mix and offer more hygiene.
“We are proud to manufacture 100 per cent recyclable products that preserve our environment and allow us to deliver a clean planet to future generations. This allows our customers to leverage this mindset to consolidate their leadership”, concluded Roberto Romero.
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June 23rd, 2004
Source: Vitro |
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