Barcelona’s International airport was chosen to site and present the new Beetle to the public, by placing it inside a cube formed of several DreamGlass® panels.
In addition, numerous plasma screens were mounted on the external section of the cube to project video images which were conveniently synchronized with all DreamGlass® Privacy Glass panels. Passengers are presented with a brief production of the Beetle’s history in the car industry. The presentation of the new Beetle ends with a countdown that ultimately reveals the new model by activating all panels at the flick of a switch.
By engaging passengers with a visual presentation which later exposes the new Beetle in a brink of a second, the launch of the Beetle is a total success. Innovative solutions as these are always possible with DreamGlass® Privacy Glass.
Source: http://www.dreamglassgroup.com/EN/news/dreamglass-advertising-solutions-2012-volkswagen-beetle