Carl F Groupco’s CRM function is supported by Cherelle Gloster who takes the new position of CRM Co-ordinator for the hardware distribution company.
A Customer Relationship Management system was introduced by Carl F Groupco in 2001 and the benefits have been considerable including real-time reporting and enhancements to customer service, with full historical data available to all members of the account handling team.Supporting the company’s commitment to CRM, Cherelle’s role will include maintaining the customer database, call report entries and overseeing the system to ensure accuracy of the information entered. With a background that includes quality assurance of service functions in the retail sector, Cherelle is well placed to provide pro-active sales support, including planning and reporting activities.