Machinery manufacturer Bottero is celebrating 50 years in business, and has let the crowds at Vitrum, the machinery and equipment trade show in Milan, know it.
The celebration of the anniversary began September 8, when 1,200 employees and their families gathered for a party held by the company. On October 2, the day before the trade show began, the festivities moved to Milan, where the company rented an enclosed galleria to hold the 150 sales personnel who were to have worked in its booth at Vitrum. As the party wound down, company representatives announced that a special guest would be welcomed to the stage - at which point a video was played of the guests entering the building.