Rebranding at A+W Software for glass
In future, we would like to position our product range clearer and more distinct in the market. Effective immediately, we thus market our software solutions for the flat-glass industry under the trade name "A+W Clarity".
The Managing Director of A+W, Peter Dixen: "It is becoming quite evident that we are offering two product lines, for flat-glass and building elements, under the strong umbrella trademark A+W.
We have therefore given our glass software a fresh, clearly recognisable identity with "A+W Clarity", just as it already exists for the windows, doors and sun protection industry with "A+W Cantor."
With this focused marketing approach, we demonstrate how the best possible information and support is ensured at the highest level for both industries: "The entire A+W performance portfolio", so Dixen, "is clearer defined for customers, technology partners and employees: The customer finds his way to "his" software much quicker."