As with all the exhibitions in 2009, Vitrum felt the effects of the difficult economic and financial situation in the market, with slightly lower bookings for exhibition spaces. Despite this, the functionality of Fiera Milano’s large pavilions at Rho allowed the same structure as the previous exhibition to be maintained, with a tidy product floorplan that made visiting easy and not time-consuming. A layout was created, which, although sprawled out over a gross area of more than 70,000 gross square meters in pavilions that were more than 200 meters long, and not intensively occupied, turned out to be compact and optimized traffic flows, with no hidden or poorly visible spaces. full story  »