| Advice |
Planning your fair appearance?
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To find the right niche in an ever more global market, companies are investing greater amounts of time and money into promotional advertising. One of the most effective and traditional methods is through participation in a trade fair. Once having decided to participate, it is extremely important to select a trade fair that is commensurate with your budget and objectives.
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 The first step is to analyze the market in which you wish to increase the company's presence; either internationally or locally. After determining where the company intends to increase its market penetration, one must take a look a the scheduled events. The most important glass events are listed in our events page. Each listing contains basic information about the show. Contact the organizers to discover past attendance in previous years, visitor demographics, exhibitors, prices etc. In many cases visitor demographics actually more pertinent than final attendance. Carefully analyze the result to get better picture. From this data you can come to a conclusion as to whether this event suits your company or not. Sometimes the presence of competitors causes a company to attend an exhibition.
After determining which fair to attend, logistical problems are taken into consideration. From booking the stand to preparing the promotional literature to gathering the staff, careful attention must be paid to the details. But the most important thing to remember is that the more effort put into the show, the better the final results. Find international glass exhibitions and additional information through the selected links.
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Photos: GlassOnWeb
Last review: April, 2002 |
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| Other Net Sources |
US Glass
Additional information on how to choose the right show for your company.
Glasstec
Fair dedicated to the world glass industry, glazing trade and particulaly to the glass machinery industry.
The NGA Show
The NGA Show is North America
Vitrum
Fair dedicated to the world glass industry, glazing trade and particulaly to the glass machinery industry.
Glasstech Asia 2002
International glass products, glass manufacturing, processing & materials exhibition & conference.
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